READING 1 HOUR
PART ONE
Questions 1--7
· Look at the statements below and the information on outdoor advertising on the opposite page.
·Which section (A, B, C, or D) does each statement 1--7 refer to?
· For each statement 1--7, mark one letter (A, B, C, or D) on your Answer Sheet.
· You will need to use some of these letters more than once.
1 Lighting system of billboard changes seasonally, which is remote-control.
2 One of the effects that digital technology has on outdoor advertising is to make clear pictures more durable.
3 Digital imaged advertising can save time and labor.
4 The companies requiring outdoor advertising can communicate with adviser on the Internet.
5 Advertisers can gauge their design before putting it into effect.
6 By using electronic technique, advertisers can find the most suitable display position to do outdoor advertising.
7 Signals received from satellite can help gather data.
A Advertising is very old.
B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next tow.n.
C Thus modern advertising was born.
D Advertising is part of our daily lives.
E such as helping to prevent forest fires, or to make them want to buy a certain product or service.
F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines.
G The first printed advertisement in the English language appeared in 1478, more than a century before Shakespeare's first play was produced.
13 How did Mr. Edwin's accent bring trouble to his work?
A He could not get along well with his colleagues.
B He made mistakes at work just because of his accent.
C His talent and passion for work were ignored.
D Both B and C.
14 What would happen if Mr. Edwin didn't try to get rid of his accent?
A He might make less than $ 51,000 a year at the manufacturing company.
B He could not order successful shipments any more.
C His chances of getting promoted to senior management wouldn't be good.
D He would push himself too hard in education because he was too sensitive.
15 How do some Americans think of people with accents?
A They think people with accents are not intelligent.
B They think people with accents don't deserve to be promoted.
C They think people with accents need speech coaches to help them get rid of their accents.
D They think people with accents lack experience in business.
16 Why is it hard to lose an accent?
A Because people with accents are stupid.
B Because people have to reset the speech patterns due to different alphabets.
C Because hiring a speech coach is too expensive, and people cannot afford.
D Because people with accents have different culture backgrounds which may not be overcome easily.
17 What resulted from Mr. Edwin's efforts?
A He improved a lot in his career.
B He became more self-confident.
C He got promoted very quickly.
D He is going to support other colleagues with the same problem.
18 Why did Mr. Layton call it a "win-win" situation?
A The situation proved to be beneficial to both Mr. Edwin and the employer.
B The situation proved to be beneficial to Mr. Edwin, who with his talent and passion, would have better chances for career development.
C The situation proved to be beneficial to the employer who would sponsor a second employer.
D The situation proved to be beneficial to both the manufacturing company and speech coaches.
19 A fueled B replaced C produced D directed
20 A cost B interest C concern D worry
21 A assets B credits C deals D sources
22 A arranges B produces C manages D takes
23 A complain B declare C support D provide
24 A sending B holding C keeping D losing
25 A sound B bad C depressed D broken
28 A purpose B incentive C reason D result
27 A factors B sections C pieces D parts
28 A make B rest C give D get
29 A sent B signed C conducted D used
30 A mark B brand C symbol D product
31 A organization B government C branch D office
32 A Only B Typically C Roughly D Nearly
33 A hold B produce C include D bring
